01 // BEFORE
Hundreds of tiles with wandering badges, hidden labels, and framing that drifted title to title.
View frameBack to archive
Client WorkDesign to pilot // South Africa
Lula Bet
Catalog Consistency at Scale
Interactive demos, pipeline preview, and a 20-tile pilot runbook shipped for a ~1000-tile catalog.
Lula Bet catalog production line: messy tiles enter a brand frame and leave through a human QA gate
The challenge
The cost of inaction.
A national online entertainment brand had nearly a thousand live game tiles with inconsistent badges, labels, and framing. Their designer couldn't redraw the catalogue by hand — and letting AI redraw whole cards looked too messy for production.
Every new title meant another one-off design pass. The brand looked inconsistent, the designer stayed overloaded, and the browse experience felt unowned.
The response
How I solved it.
Lock one consistent brand frame for every tile. Use AI only to clean messy image edges and overlays, then have a human approve each result before it goes live. Start with a small pilot, then roll out the full catalog.
A production card system: brand framing that wraps provider art, interactive theme previews, a cleanup pipeline with human checks, and a clear path from demo to a 20-tile pilot then full catalog.
Storyboard
The work.
02 // BRAND FRAME
One consistent brand frame wraps provider art. Colours and chrome update without touching the image library.
View frame03 // AI + QA
AI cleans overlays and image edges; a human checks each result before it ships.
View frame04 // PATH TO SCALE
Prove the look, pilot 20 tiles with a runbook, then scale the full catalog safely.
View frameDeliverables
- Reusable brand card frame
- Interactive theme previews
- AI image cleanup with human approval
- Demo package + rollout runbook
What shipped
01
Shipped interactive demos, a working pipeline preview, and a clear rollout plan
02
Approach ready for a ~1000-tile catalog without redrawing every title by hand
03
Validated on 20 tiles with a how-to runbook before full catalog rollout
Why this worked
A messy catalog needed a simple production system — one brand frame their team could reuse, with AI helping on cleanup so every tile didn't mean a full redesign.
Keep the brand frame consistent; use AI where cleanup helps — designer stays in charge.
Design SystemsAI Image CleanupMotion PresentationsInteractive Prototypes